BIG 92.7 FM launches 'Astha Chamma'

In its endeavor to take the strong association between Tollywood and Radio in the next level, BIG 92.7 FM, Hyderabad’s no.1 station and Art Beat Capital’s producer Ram Mohan P today innovatively launched the music of their romantic comedy Telugu film titled ‘Astha Chamma’. RJ Shekar along with the casts Swathi, Nani, Director Mohana Krishna Indraganti and Music Director Kalyani Mallik at the press of the button played the first song on-air exclusively for BIG FM listeners thus marking the first ever digital audio launch of a movie in Tollywood. The music is available only on BIG 92.7 FM.

BIG FM listeners were enthralled when the movie star cast Swathi and Nani snipped and played few comedy junctures of the movie live at BIG FM studios. Actors Srini and Bhargavi play the second lead role in the movie. The movie is a romantic comedy driven by lots of humor and entertainment.

BIG 92.7 FM has exhaustive on-air and on-ground plans for ‘Astha Chamma’ in order to create unprecedented buzz. BIG 92.7 FM has started the promotion of the movie by exclusively premiering teasers of the music starting June 23. The Station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam.

Speaking on the occasion, Mr. Ashwin Padmanabhan, Station Director, BIG 92.7 FM, said “After our association with big hits like Happy days, Athidhi and Krishna, we are extremely excited to launch Astha Chamma. The movie perfectly links with BIG 92.7 FM Hyderabad’s humorous and ‘bindaas’ positioning. We are approaching the association with the objective of delivering value and exclusivity to our listeners as well as the producers of the movie”.

Says Producer Mr. Ram Mohan P, “With the advent of Radio Stations, Ring Tones on mobiles, iPods and MP3 players, the way music is heard is completely transformed from the traditional audio cassette and the CD formats. By launching the music through the BIG FM, we hope to get in listeners excited about our songs first. BIG FM follows a very structured manner of picking up what their listeners would love. We at Art Beat Capital want this venture to be a "win win" game for everyone. After all, "Ashta Chamma" is a game!