BIG Broadcasting, an offering from The Reliance Anil Dhirubhai Ambani Group, one of India’s top three private sector enterprises, has joined hands with Asia’s premium broadcast satellite AsiaSat 3S for its bouquet of television channels which will soon be ‘seen’ serving millions of Indians across the country with a world class television entertainment experience. Announced by BIG Broadcasting the official communiqué states that, an agreement has been signed for one C-band transponder on AsiaSat 3S.
In an effort to boost & strengthen the Group’s presence in the media & entertainment space, Reliance Anil Dhirubhai Ambani Group is using the C-band transponder to broadcast its bouquet of world class channels. Services will include general entertainment channels, movie channels, and music channels across languages and a host of other differentiated offerings.
"One of our key objectives is to offer our audiences a unique, world class & unprecedented TV viewing experience. Placing our satellite television services on AsiaSat 3S, Asia’s premium platform for satellite television enables us to establish in the shortest time possible a seamless broadcast network accessing all our targeted cable homes, “said Ashutosh, COO of Reliance BIG Broadcasting Private Limited.
"By using AsiaSat 3S, we gain immediate access to all cable head ends across India. We are proud to have AsiaSat as our partner as it offers us a large audience access across the country that fully supports our aggressive broadcast plans," Ashutosh added.
"BIG Broadcasting is an impressive addition to AsiaSat's expanding list of blue-chip customers. We are thrilled to be selected as the satellite partner of one of India's most dynamic and biggest broadcast ventures. It is evident that AsiaSat offers real value to premium broadcasters who look for service quality and access to their target markets in the Asia-Pacific," said Peter Jackson, Chief Executive Officer of AsiaSat.
"India’s media sector is flourishing at an astonishing pace. AsiaSat has been serving the Indian media market since the early 90s and continues to play a contributing role in its rapid expansion. The potential of the Indian market is enormous as we all know, while the country’s economy continues to flourish, our clients will expand and diversify their service offerings. Our commitment to providing premium service to Indian broadcasters shall remain in the years to come,” added Mr. Jackson.
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